Law Firm Marketing with the right CMS

Jason Watmore
Tuesday 21 April 2015

We've been developing websites in Sydney for over fifteen years and specialising in law firm websites for over ten of those years. In that time we've built up a wealth of knowledge about what it takes to make a great law firm marketing website and exactly what's needed from the content management system that drives that site.

Many of our legal clients come to us after spending years maintaining their website with one of the many commercial or open source CMS products out there, and the recurring complaints that we hear about these products is that they're difficult to use, not very intuitive and require a decent amount of web development (html/css) coding skills to get things looking right.

The frustration many people have with general purpose CMS systems is that they're too general, they require you to build websites manually, page by page and block by block which can be time consuming and error prone. They have to be this way to be able to accommodate any type of website for any industry, so it's a strength if you want to build lots of different types of websites (which is why it's the choice of many web development agencies in Sydney and Australia), but it's a weakness if what you really need is a specialised purpose built solution.

It's all about using the best tool for the job, and at Point Blank Development we've built the best CMS for law firm marketing websites.

The CMS we use for our law firm marketing sites has been designed and developed from the ground up specifically for law firms. It contains specific areas for updating each of the legal content sections within a law firm website such as legal practice areas, lawyer profiles, articles, news, case summaries and law firm office locations. Each area contains customised fields for entering data related to each content type so you can focus on the content and not worry about "web designy" things like page layout or the font size of the heading, we take care of the web design and development so you don't have to.

Automatic Content Interlinking for Search Engine Optimisation (SEO) and User Experience (UX)

Our CMS enables related content in your law firm website to be automatically interlinked which improves SEO for Google rankings as well as user experience (UX) for the people visiting your site. For example, if you have a lawyer who specialises in criminal law and has written an article on the subject, then their profile page will contain links to the criminal law practice area page and to the article they've written. The criminal law and article pages will also contain links back to the lawyer profile and to each other, making the site easy to navigate for people and for Google.

For more information see our law firm marketing service page.