About Craddock Murray Neumann Lawyers Sydney

Craddock Murray Neumann Lawyers is a mid-sized law firm based in the Sydney CBD and with offices in Brisbane, Melbourne and Adelaide. They offer a wide range of legal services for small, medium and large businesses as well as for the Commonwealth and NSW Governments.

CMN Lawyers Sydney maintains strong links with community legal centres throughout Sydney and has a proud history of helping people who have difficulty gaining access to legal services.

Law Firm Web Design and Development

Craddock Murray Neumann Lawyers has been a client of Point Blank Development for almost a decade and in that time their website has gone through many changes and updates. The original website was desktop only as it was built when mobile accessibility wasn't a requirement yet, the website went through a complete redesign in 2014 to make it fully responsive and give it a more modern look and feel.

Page Speed Optimisation for SEO and UX

Google has indicated that it uses a website's page speed as a ranking factor that impacts where the website appears in search results for targeted keywords. Page speed is the time it takes for a page to load for a user in their browser and isn't only important for Google rankings but also user experience (UX), pages that take longer to load tend to have higher bounce rates (when a user leaves the site without looking at any other pages) and have been shown to negatively impact website conversions.

To improve Google rankings, UX and conversions our SEO partner recommended to Craddock Lawyers to have their website page speed optimised. Reducing the load time for a website involves optimising several parts of the website, including image compression and optimisation, minification of CSS and script files, gzip compression, leveraging browser caching and prioritising visible content. Each of these optimisations on its own doesn't make much of a difference to page speed but the combined effect of all of the optimisations speeds up the page load time significantly.

Google provides a page speed insights tool for measuring the speed of a website and it gives suggestions on what can be done to improve the page speed, in our experience an average score for a website that hasn't been optimised is between 60-80/100. With the optimisations we made to the CMN Lawyers Sydney website we achieved an almost perfect score 99/100 for the mobile website and 98/100 for the desktop website.